Buying Behavior (Buying Behaviour)

Buying Behavior (Buying Behaviour)
Comportamiento ante la compra
Se han clasificado 4 tipos de actitudes según el producto y la participación del consumidor - Comportamiento de compra compleja - Comportamiento de compra reductor de disonancias - Comportamiento de compra habitual - Comportamiento de compra que busca la variedad

Marketing dictionary. 2013.

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  • buying behaviour — ˈbuying beˌhaviour , buying behavior noun [uncountable] MARKETING another word for buying habits * * * buying behaviour UK US UK (US buying behavior) noun [U] …   Financial and business terms

  • Organizational Buying Behaviour — Unter Organisationales Kaufverhalten bzw. Organizational Buying Behaviour versteht man einen betriebswirtschaftlichen Ansatz, mit dem das Beschaffungsverhalten von Unternehmen als kollektiver Prozess analysiert wird.[1]. Ausgangspunkt ist, dass… …   Deutsch Wikipedia

  • consumer buying behaviour — UK US (US consumer buying behavior) noun [U] ► MARKETING CONSUMER BEHAVIOUR(Cf. ↑consumer behaviour) …   Financial and business terms

  • behaviour — be‧hav‧iour [bɪˈheɪvjə ǁ ər] , behavior noun [uncountable] also behaviours the way that someone or something acts in different situations: • They have changed their buying behavior and are postponing major purchases. • The market s crash forced… …   Financial and business terms

  • Organizational Behaviour — Das Fachgebiet Organizational Behaviour (britisches engl. auch Organizational Behavior für organisatorisches Verhalten, kurz: OB) hat den Zweck zu erklären und zu verstehen, wie Menschen sich als Individuen, in Gruppen, in Organisationseinheiten… …   Deutsch Wikipedia

  • consumer behaviour — ➔ behaviour * * * consumer behaviour UK US (US consumer behavior) noun [U] (also consumer buying behaviour) ► MARKETING CUSTOMER BEHAVIOUR(Cf. ↑ …   Financial and business terms

  • customer behaviour — UK US (US customer behavior) noun [U] (also customer buying behaviour, also consumer behaviour) ► MARKETING the decisions that people make to buy or not to buy a product, and the things that influence their decisions: »Supermarkets arrange their… …   Financial and business terms

  • Herd behavior — Herd behaviour describes how individuals in a group can act together without planned direction. The term pertains to the behaviour of animals in herds, flocks, and schools, and to human conduct during activities such as stock market bubbles and… …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Organisationales Kaufverhalten — Unter Organisationales Kaufverhalten bzw. Organizational Buying Behaviour versteht man einen betriebswirtschaftlichen Ansatz, mit dem das Beschaffungsverhalten von Unternehmen als kollektiver Prozess analysiert wird.[1]. Ausgangspunkt ist, dass… …   Deutsch Wikipedia

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